More often than not, the government looks to the private sector for trend-setting achievements, but that is not always the case. Contractors can take a lesson from NASA’s book when it comes to developing content and delivering it via social media. The agency is having fun with their content, while at the same time showing
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When Government Agencies Receive High Klout Scores, Does it Really Mean They Have More Clout?
Dave Glantz, Director of Research Services, Market Connections, Inc. IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example,
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GovWin Post: Hashing Out Your Agency’s Social Media Policy
Facebook, Twitter, Pinterest and YouTube are a few of the many sites that employees are logging into every day, often causing anxiety among IT departments and management. Market Connections, a market research firm focused on B2G, recently did a study that noted government workers primarily use Facebook, followed by YouTube and LinkedIn. About half of
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Case Study: L-3 STRATIS Customer Loyalty Program
L-3 Communications’ STRATIS division has successfully served the Department of Defense, federal civilian government agencies and state and local governments with a broad range of IT services and solutions for over 30 years. According to Jeremy Williams, Vice President of Quality Management at L-3 STRATIS, the division has been conducting customer satisfaction surveys for five
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Multiple Studies Show Social Media in Government on the Rise, Though a Reminder that Print Media is NOT Dead
Melissa Burgess, Research Analyst, Market Connections, Inc The federal government is quickly changing its views on employee use of social media. In our Social Media in the Public Sector 2011 study, published last year, we found that only 19 percent of agencies banned the use of social networks in 2011, a sharp decline from 55
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Next-Generation Government Social Media Metrics: Going Beyond Tracking the Number of Followers
Molly Huie, Senior Research Analyst, Market Connections. Inc. In today’s government communications world, the ability to be nimble and communicate via traditional media relations, as well as to leverage social media, is critical to the success of any communications effort. For many public relations officers, this often means turning on a dime, 24/7, to provide
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Q&A: Nancy Nolting, Marketing Programs Manager at Intelsat General Corporation, Discusses the Value of Customer Satisfaction Surveys
Intelsat General Corporation is an industry leader when it comes to providing communications solutions to commercial, government, and military customers through fixed and mobile satellite systems and associated terrestrial communications services. As a large organization offering commercial satellite communications solutions, Intelsat General deals with significant government contracts that are highly complex, often involving multiple partners
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New Study Release: Social Media Use Expands in Government Space
The growth in the use of mobile devices to stay connected is expanding the use of social media, which in turn will affect the form and content of information on the Internet. This is just one key finding of Market Connections’ second annual Public Sector Social Media Study released October 18. Strategic Communications Group (Strategic),
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Social Media in the Public Sector 2011
Market Connections, in collaboration with Strategic Communications Group, presented an overview of findings from the 2011 Public Sector Social Media Study to a full house at the Marriott Tysons Corner on October 18, 2011. The overview includes: Who’s using social media and how among government and contractors Top devices and locations for accessing social media
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TechAmerica Announces Release of 21st Annual Federal CIO Survey
May 4 Event will Focus on Leveraging Innovation to Improve Government Performance The Federal Government has already begun transitioning to a more transparent, open, and innovative environment. At this year’s TechAmerica Federal CIO Survey Event, the trade association for the technology industry will unveil the results of the 2011 CIO Survey, which identifies key issues and trends emerging this
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