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Posts tagged "gov 2.0"

NASA’s Social Media Content Development is Entertaining and Informative

Posted on January 23, 2013 by mattl in Government Channel, Social Media No Comments

More often than not, the government looks to the private sector for trend-setting achievements, but that is not always the case. Contractors can take a lesson from NASA’s book when it comes to developing content and delivering it via social media. The agency is having fun with their content, while at the same time showing
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View Post FedConnects, gov 2.0, government social media, Lockeed Martin Social Media, lockheed martin, Market Connections, NADA Johnson Style Video, NASA, NASA Gangham Style Video, NASA Gangnam Style, NASA Johnson Style, NASA Social Media, Social Media and Government Agencies, The Brainyard

When Government Agencies Receive High Klout Scores, Does it Really Mean They Have More Clout?

Posted on June 5, 2012 by Dave Glantz in Current Trends, Government Channel, Social Media 1 Comment

Dave Glantz, Director of Research Services, Market Connections, Inc. IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies:  which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example,
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View Post A Managers Guide for Using Twitter in Government, Evidence-Based Budgeting, FedConnects, FEMA, FEMA Klout Score, gov 2.0, Government Agency Effectiveness, Government Performance, Government Program Effectiveness, IBM Center for the Business of Government, IBM Study About Twitter and Government, Klout and Government Agencies, Market Connections, NASA, NASA Klout Score, Social Media and Government, Social Media and Market Connections, Twitter and Government

GovWin Post: Hashing Out Your Agency’s Social Media Policy

Posted on May 30, 2012 by mattl in Cyber Security, Government Channel, Social Media No Comments

Facebook, Twitter, Pinterest and YouTube are a few of the many sites that employees are logging into every day, often causing anxiety among IT departments and management. Market Connections, a market research firm focused on B2G, recently did a study that noted government workers primarily use Facebook, followed by YouTube and LinkedIn. About half of
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View Post federal social media, gov 2.0, Government 2.0, Government Research, Iron Bow Technologies, Market Connections, Market Connections Social Media Study, Market Research, Prem Iyer, Prem Iyer and Iron Bow, Social Media Usage and Government, Social Media Usage Policies, Social Media Usage Policies and Government

Case Study: L-3 STRATIS Customer Loyalty Program

Posted on May 16, 2012 by mattl in Contractor Channel, Customer Satisfaction & Loyalty, Market Research No Comments

L-3 Communications’ STRATIS division has successfully served the Department of Defense, federal civilian government agencies and state and local governments with a broad range of IT services and solutions for over 30 years. According to Jeremy Williams, Vice President of Quality Management at L-3 STRATIS, the division has been conducting customer satisfaction surveys for five
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View Post Customer Loyalty and Government Contractors, Customer Satisfaction Research, federal contractors, Federal Selling, gov 2.0, Government Contractors, Government Research, Jeremy Williams and L-3 Communications, L-3 Communications, L-3 Communications STRATIS division, L-3 STRATIS, Market Connections, Market Connections Inc., Qualitative Research, Selling to Governemnt

Multiple Studies Show Social Media in Government on the Rise, Though a Reminder that Print Media is NOT Dead

Posted on May 15, 2012 by Melissa Burgess in Government Channel, Social Media No Comments

Melissa Burgess, Research Analyst, Market Connections, Inc The federal government is quickly changing its views on employee use of social media.  In our Social Media in the Public Sector 2011 study, published last year, we found that only 19 percent of agencies banned the use of social networks in 2011, a sharp decline from 55
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View Post Facebook, FedConnects, Federal Media and Market Study, federal social media, General Services Administration, gov 2.0, GovLoop, govWin, GSA, GSA Interact, HP, HP and Government, LinkedIn, Lisa Dezzutti, Market Connections, Melissa Burgess, Print is Not Dead, Print is Not Dead in Government, Social Media and Government, Social Media in the Public Sector 2011 Study, strategic communications group, TFCN, Wakefield Research

Next-Generation Government Social Media Metrics: Going Beyond Tracking the Number of Followers

Posted on May 10, 2012 by mattl in Customer Satisfaction & Loyalty, Government Channel, Market Research, Social Media No Comments

Molly Huie, Senior Research Analyst, Market Connections. Inc. In today’s government communications world, the ability to be nimble and communicate via traditional media relations, as well as to leverage social media, is critical to the success of any communications effort.  For many public relations officers, this often means turning on a dime, 24/7, to provide
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View Post AA&U, Customer Satisfaction, gov 2.0, Government Agencies, Government Communications, Government Effectiveness, GovLoop, GovLoop State of Communications Report, Market Connections, Market Research and Social Media, PR and Government, Public Relations Research, Research and PR, Sentiment Analysis, Social Media and Government, Social Media Metrics, Voice of the Customer

Q&A: Nancy Nolting, Marketing Programs Manager at Intelsat General Corporation, Discusses the Value of Customer Satisfaction Surveys

Posted on April 16, 2012 by mattl in Contractor Channel, Current Trends, Customer Satisfaction & Loyalty No Comments

Intelsat General Corporation is an industry leader when it comes to providing communications solutions to commercial, government, and military customers through fixed and mobile satellite systems and associated terrestrial communications services. As a large organization offering commercial satellite communications solutions, Intelsat General deals with significant government contracts that are highly complex, often involving multiple partners
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View Post customer satisfaction surveys, FedConnects, Federal, gov 2.0, government contracting, Intelsat, Intelsat General, Nancy Nolting, Nancy Nolting and Intelsat General, Research and Selling to Government, Selling to Government

New Study Release: Social Media Use Expands in Government Space

Posted on April 10, 2012 by MarketConnections in Contractor Channel, Current Trends, Government Channel, Social Media No Comments

The growth in the use of mobile devices to stay connected is expanding the use of social media, which in turn will affect the form and content of information on the Internet. This is just one key finding of Market Connections’ second annual Public Sector Social Media Study released October 18. Strategic Communications Group (Strategic),
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View Post Federal, gov 2.0, Government and Social Media, Lisa Dezzutti, Market Connections, Mrc Hausman, Public Sector Media Study, Social Media and Government, strategic communications group

Social Media in the Public Sector 2011

Posted on April 7, 2012 by MarketConnections in Current Trends, Government Channel, Social Media No Comments

Market Connections, in collaboration with Strategic Communications Group, presented an overview of findings from the 2011 Public Sector Social Media Study to a full house at the Marriott Tysons Corner on October 18, 2011. The overview includes: Who’s using social media and how among government and contractors Top devices and locations for accessing social media
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View Post gov 2.0, Market Connections, Market Connections and Government Social Media, Social Media and Federal, Social Media and Government, Social Media in the Public Sector, strategic communications group

TechAmerica Announces Release of 21st Annual Federal CIO Survey

Posted on April 5, 2011 by MarketConnections in Contractor Channel, Government Channel, Information Technology No Comments

May 4 Event will Focus on Leveraging Innovation to Improve Government Performance The Federal Government has already begun transitioning to a more transparent, open, and innovative environment.   At this year’s TechAmerica Federal CIO Survey Event, the trade association for the technology industry will unveil the results of the 2011 CIO Survey, which identifies key issues and trends emerging this
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View Post federal government, gov 2.0, Government IT, government market research, TechAmerica
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